Research shows 73.4% of creators or brands with over a million followers are verified, but only 0.87% of those with 1,000-5,000 followers are. Select Business as the account type and follow the prompts to convert your account. Go to Settings and choose Switch to professional account near the bottom. Step 3: Switch your new account to a Business one You don’t need to fill out the rest of your profile right now (more on how to optimize it later). Follow the prompts to enter your email and phone number and choose a username and password. You can only create an account using a mobile device. If you have an existing Personal account, skip to Step 3. It’s free, and you can create a new one or convert your existing Personal account. To use most of the marketing tips featured here, you need an Instagram Business account. If you’re just starting out, here’s what you need to do to set your company’s Instagram account up for success. Shopping tools: Shop tab, Product tags and catalog, Live shopping, Instagram Checkout, Shopping ads.Paid content: Instagram ads, including Stories ads, Shopping ads, and more.Organic content: Photo, video, or carousel posts, Reels, Stories.As the favorite social media platform of people ages 16-34, Instagram is a highly effective marketing platform for brands, entrepreneurs, and creators. Instagram marketing is the practice of using Instagram to grow your brand awareness, audience, leads, and sales. Easily customize them in Canva, and start getting more engagement today. Bonus: Claim your free pack of 15 creative Instagram post templates made by Hootsuite’s professional graphic designers.
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